Mili G.R.A.e

Music Artist Case Study Overview

Project: MILI G.R.A.E Branding

Role: UX Designer • UI Designer • Brand Strategist

Deliverables: Brand Identity, Responsive Website Design, Mobile Experience, Music Promotion Platform

Tools: Adobe XD, Photoshop, Illustrator

Project Overview

MILI G.R.A.E. is an emerging artist whose music centers around reflection, purpose, and personal transformation. The goal was to create a digital experience that felt cinematic, emotional, and immersive while providing fans with easy access to music, videos, events, and artist storytelling.

the challenge

Independent artists often struggle with creating a digital presence that feels authentic while effectively promoting their work.

The existing challenges included:

  • No centralized artist hub
  • Limited storytelling opportunities
  • Need for stronger personal branding
  • Mobile-first audience consumption
  • Multiple content streams (music, video, events, social media)